Email Campaign Unsubscribe Cartoon

Email campaigns are usually reviewed through a narrow set of numbers, and this email campaign unsubscribe cartoon looks at what happens when those numbers become the goal.

If unsubscribe counts are low, the campaign is often declared a success and the conversation moves on.

This cartoon captures a moment where that success is quietly engineered. The rules around opting out are changed just enough for the metric to improve, without improving the experience itself.

No one in the room questions the outcome. The dashboard looks healthy. The meeting ends on a positive note.

The humour sits in that acceptance — where performance is measured by what gets reported, not by what actually happens to the user.

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Series: Marketing Cartoons

Theme: Departmental Cartoons