When Corporate Jargon Becomes a Mission Statement

In this corporate jargon Kaapi with Ravi cartoon, a cheerful leader proclaims “visionary collaboration” while employees silently translate it to what really matters — survive the quarter.

Through humor and irony, this cartoon reveals how corporate mission statements often sound inspiring but hide the pressure of endless targets and urgent tasks.

It’s a satirical take on modern workplace culture, where buzzwords like empowerment and engagement mask exhaustion and disillusionment.

It asks a sharp question: Are we building meaningful cultures — or just crafting better-sounding excuses to get through the next quarter?

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